What is behavioural science?
Behavioural science is the study of human behaviour to understand how and why people make decisions. It is particularly useful for developing effective interventions for behaviour change.
Behavioural economics focusses on how psychological biases and cognitive limitations influence decision-making under uncertainty. It recognizes that people may deviate from purely rational decision-making due to personal and environmental factors.
Our Behavioural Science Toolkit
This Toolkit is designed to help you better understand the theories underpinning behavioural economics, learn ways to apply behavioural science in an agricultural context, and see how farmers are currently making decisions.
​The following information provides you with information, tips, tools, examples and resources needed to enhance your research and engagement, raise awareness of behavioural science practices, and how to deliver impactful extension material. ​
